Every girl counts

Every girl is beautiful. Every girl is unique. Every girl has the right to grow up with freedom. For this reason L’Oréal Paris partnered with Free a Girl in 2014 and 2015. The philosophy of L’Oréal Paris that everybody, regardless of their age, origin or appearance, is ‘worth it’ connects perfectly with the mission of Free a Girl.


L’Oréal Paris has supported Free a Girl in the last years by donating €1 per lipstick sold from the Collection Exclusive Pure Reds in the month of October, coinciding with the International Day of the Girl.

L’Oréal Paris and Free a Girl asked the public to send out a powerful message against forced prostitution and stand up for the girls who are held captive in brothels. By posting a Selfie with red lipstick on the International Day of the Girl, a day on which international attention is generated for the rights of young girls, L’Oréal Paris and Free a Girl encouraged the public to raise awareness of forced prostitution of young girls and support their rescue and rehabilitation.